Biyernes, Mayo 4, 2012

4 Must-Haves for a Small Business


Small businesses need many things to succeed. These four must-haves will allow you to maintain and grow your business.
     1. A good attorney. With ever changing rules and regulations of employment law, a small business owner has to have an attorney. Imagine what could happen if an employee complains to the labor board for some reason. As a small business owner, you don’t want to take a risk in handling this yourself. You need an attorney because it’s important to protect yourself and your company.
     2. A good accountant. With thousands of tax codes, it is a no brainer to make sure you have an accountant who understands your business. One single audit can destroy your company. Don’t wait until you get audited. This is another necessary cost that will ensure you have properly audited financial reports, and in the end it will help you sleep at night.
     3. An optimized website. Your website is your storefront on the internet, whether or not you do business on the web. People find you by coming to your website. If the website is not optimized for major search engines such as Google and YouTube, people will not be able to find it.
     4. A CRM (customer relationship management) or contact database. The main asset of your business is your customer contacts and the relationships that you have built with them. So it’s essential that you have a database of contacts and relations that is secured, fail-proof, and on 24/7/365. A CRM database is the central point of your business. A CRM database must collect people who are visiting your website and nurture the relations by sending periodic emails with useful information. You must grow your database to grow your business. If you are not using a CRM database you are not working smart.
If you are interested in finding out how a CRM database can help you grow your business by collecting leads, nurturing them, and getting new orders visit these websites: www.snapshotcrm.com or www.soffront.com.

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